OUR SCIENCE RESEARCH
We invest in cellular regeneration science
for environmental purpose projects
Pollution is a global concern, with indoor air quality often found to be up to eight times worse that outdoor air quality. Given that we spend, on average, 80% to 90% of our time indoors, this is a major public health issue.
Helena Rubinstein, a consistent collaborator with forward-thinking scientists for more than a century, has embarked on a three-year academic research project with CNRS.
Our goal is to identify a plant whose native vegetal cells have the capability to neutralize volatile organic compounds, which are the primary contributors to indoor air pollution. The program will define the optimal cultivation processes and design adsorbent materials based on native vegetal cells.
Our actions are founded on three pillars of renewal
WOMEN’S AMBITIONS
to amplify their positive impact projects
OUR SCIENCE RESEARCH
research beyond cosmetics
OURSELVES
to set higher standards of sustainability
