The Power of Renewal

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The Main Banner The Power of Renewal

The Power of Renewal Image

A constant search for renewal driving us
further to a brighter future.

Over her lifetime, Madame Rubinstein constantly renewed herself to change and fit with her time. She saw beyond today, to create the beauty of tomorrow.

This capacity to renew, to understand the changing context and constantly looking for improvement is our driving force for a brighter future. We make it our brand commitment and we call it:
THE POWER OF RENEWAL.

Our actions are founded on three pillars of renewal

WOMEN’S AMBITIONS

We empower female entrepreneurs
to amplify their positive impact projects

OUR SCIENCE RESEARCH

Helena Science Research

We invest in cellular science
research beyond cosmetics

OURSELVES

HR Ourselves

We innovate across the value chain
to set higher standards of sustainability

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